Browse our unique range of fluoride-free dental care products that harness the power of hydroxyapatite. They are perfect for fortifying and brightening teeth, and can be used by everyone, including children and those with sensitive teeth.
Despite its effectiveness in mineralising teeth and fighting tooth decay, fluoride in toothpaste imposes a risk of dental and skeletal fluorosis in young children if toothpaste is frequently ingested during toothbrushing (Monogr Oral Sci. 2011, 22, 81-96).
Hydroxyapatite is a safer alternative to fluoride. Hydroxyapatite is a form of calcium crystal that makes up to 97% of your tooth enamel and nearly 70% of the dentin of your teeth (Open Dent. J. 2018, 12, 406). The teeth directly absorb hydroxyapatite and fill the enamel fissures caused by demineralisation.
Both fluoride and hydroxyapatite remineralize the teeth and are comparable in effectiveness and they both have antibacterial properties– you’re not losing out on anything by switching.
Hydroxyapatite is better than fluoride at fortifying enamel and increasing its microhardness (Ann Stomatol (Roma). 2014, 5(3), 108-14).
Fluoride kills both good and bad bacteria. Hydroxyapatite does not kill bacteria – it stops tooth decay by preventing harmful bacteria from attaching to the enamel (Eur J Dent. 2019 May;13(2):287-290).
Hydroxyapatite is safe as it is a biomimetic (Oral Health Prev Dent. 2018; 16(1), 7-19). Fluoride, on the other hand, can cause dental and skeletal fluorosis when fluoride-containing toothpaste is ingested.
Children don't have complete control over swallowing at an early age and can ingest large amounts of toothpaste. Fluoride is then absorbed into the bloodstream and can cause dental and skeletal fluorosis (J Nanobiotechnology. 2019, 17(1), 17).
Hydroxyapatite toothpaste has been shown to lighten the shade of the teeth without the help of any additional abrasives or whitening agents (J Mater Sci Mater Med. 2001, 12(3), 277-81).
Studies show that hydroxyapatite is not only as good as fluoride in mineralizing teeth and fighting tooth decay, but it also treats the root cause of dental hypersensitivity (Materials (Basel) 2019, 12(17), 2683; Quintessence Int. 2014, 45(8), 703-11).
